Infographics Used for Training

Beginning of Term Final Project

The course has scaffolded formative assignments that build to a final project. Learners often completed the milestone assignments without understanding how each milestone fit into the final product. This infographic shows learners how each slide and each milestone connect. The explanations under each slide are based upon the requirements on the assessment rubric. Click on the corner to expand.

Final Presentation Infographic Beginning of Term.pdf

Finding the Target Audience Infographic

There are two parts of the assessment that have given learners trouble in completing final project. The first is the audience slide. Learners are to identify a target audience for the image they have chosen to analyze. They are to define social characteristics and cultural characteristics of their target audience. Learners have problems with defining and differentiating between the two categories. The "Finding the Target Audience" infographic helps learners describe "social characteristics" and "cultural characteristics." A photograph of a squirrel in winter scene serves to model the content of the slide, to model how to describe demographics and cultural characteristics, and to explain how to use the characteristics to define the target audience.

Defining Corporate Bias Infographic

The second part of the assessment that learners struggle with deals with corporate bias. There is a disconnect between the definition given in the training materials and how the definition learners need to use to describe bias in their projects. The "Defining Corporate Bias" infographic provides a clear definition of corporate bias, an examination of the corporate nature of media (the source of corporate bias), and to show how to analyze the bias/tendencies of a public service advertisement (PSA) and a unaffiliated photographer or artist. I used a PSA and the same image of a squirrel to demonstrate how to break the images apart and to identify the biases in the PSA and the photographer's tendencies.

Audience Slide Explanation.pdf

Corporate Bias Infographic.pdf

Bias, Perception, and Impact Infographic

The "Bias, Perception, and Impact" infographic is a continuation of the "Defining Corporate Bias" infographic. "Bias, Perception, and Impact" models one of the slides in the Milestone 2 assignment. The squirrel image is employed again to connect the different infographics. I have included an example slide using the squirrel as my image. I describe the bias/tendencies of the photographer. the perceptions that the target audience may have about the image, and the impacts--behavioral or attitudinal changes--that may occur due to the perceptions. The speaker notes section models the explanation that the learners need to include in their slide deck. Finally, the last section functions as an explanation of the speaker notes components.

Bias Perception Impact Infographic.pdf

The Media Around Us Infographic

Milestone 3 asks the learners to create a graphic that explains how messages get to their audience and how the audience re-create the messages through sharing activity on social media. Learners have two key issues with this assignment. The first issue is what type of graphic to use--image or diagram. The second issue is where to start on the process. The "Media Around Us" infographic addresses both issues. The infographic itself serves as a model for the structure. It also serves as a flowchart of areas that need consideration and questions to answer in each area. It works learners through the process logically and chronologically.

The media around us infographic Upd.pdf

Final Project Checklist

Once learners have completed and revised their Milestone assignment, they are to combine them into a single slide deck. The "Final Project Checklist" infographic helps students check that they had covered all the requirements for each slide.

Final Project Checklist.pdf

Milestone 1

The first Milestone assignment in Social Media asks learners to choose one of three fundraising scenarios. Learners are expected to locate demographic and psychographic information about the group they are to target. Learners next create a SWOT analysis of SNHU social media presence. Finally, learners are asked to identify connection strategies and reaction triggers used on SNHU social media accounts. The Social Media Strategy Plan leads learners therough thes steps.